
is a powerhouse of creativity and bold ideas. Fueled by passion and driven by purpose, we energize brands by blending creativity with strategy to craft visuals that tell powerful stories. We’re that “cool kid” who refuses to follow the rules, pushing us to go further, dare more, and explore the uncharted in everything we do. No shortcuts, no surface-level fluff—just raw authenticity, deep emotion, and visuals that make you feel something real.
PHOTOGRAPHY
FILMMAKING
CREATIVE DIRECTION
VISUAL STORYTELLING
Jennifer Lavaud, aka Jenn, is the founder of FUELD. A French photographer with over seven years of experience, she is known for her dynamic and cinematic style. Her work captures more than just moments; it brings emotion, movement, and energy to life through light and composition.
Her creative journey has been heavily influenced by her time spent between France, Canada, and the USA, especially in Los Angeles. Her years in LA have deeply shaped her creative process, infusing it with cinematic energy and a fearless spirit
While photography remains her core focus, Jenn’s keen eye for storytelling has led her to embrace video projects as well. Whether as a director, filmmaker, or creative lead, her ability to shape the visual narrative has established her as the go-to creative for video projects. She seamlessly blends her skills across both photography and film to deliver content that resonates deeply with audiences.
Jenn surrounds herself with a carefully selected team of talented creatives for larger-scale
projects, each bringing their own expertise to ensure that every project excels across multiple
disciplines.
Though based in France, she brings her expertise to projects worldwide, taking her creativity to
every corner of the globe.
“I don’t freeze time - I give it motion, breath, and a voice”
- Jennifer Lavaud

Crafting bold stories with visionary brands












"After 4 highly creative collaborations with Jennifer for my liqueur brand H.Theoria, I can confidently say that working with FUELD is a real pleasure. Jennifer has a very sharp aesthetic eye and an in-depth understanding of her clients' needs, which makes the shoots smooth, enjoyable, and highly effective. She always keeps a practical perspective, handling pragmatic issues (formats, communication needs, messaging, brand identity coherence) with ease, while maintaining a strong enthusiasm for creativity and boldness. A true all-rounder, she's not afraid to step off the beaten path and explore alternative routes that often lead to beautiful discoveries. Perfectionist and attentive to balance, Jennifer is fully invested in the images she produces, as if they were for her own brand, offering always relevant communication advice. You can trust her with your eyes closed."
Marlène Staiger, CEO H.Théoria
"It was time to break the mold!
Although seen as 'fun,' the world of surfing has been stuck in a kind of visual and cultural stagnation for the past few years. Truth be told, we've grown so used to it that we don’t even notice it anymore.
At least, that was the case until Jennifer, founder of FUELD, came to 'wake us up' with an idea—no, an incredible vision! Combining the raw power of surfing with the fluid aesthetics of dance.
Thank you, Jennifer, for your incredible work!"
Pierre Pomiers, CEO Notox Surfboards
"We had the pleasure of collaborating with Jennifer for Lonely Planet's 50th anniversary. She created high-quality content for Instagram, showcasing the world of surfing and the outdoors. Jennifer was proactive, attentive, and has an excellent aesthetic sense. We highly recommend her work as a videographer and hope to have the opportunity to collaborate on more projects in the future!"
Raphaëlle Santini, Marketing Lonely Planet France
"I've had the chance to collaborate with Jennifer three times for my jewelry brand, and I can confirm that working with someone as talented and professional as her is an absolute pleasure. Jennifer has an expert eye—she immediately understood the universe I wanted to convey for my brand. Full of ideas, she made me feel comfortable at every shoot. The results exceeded my expectations: carefully crafted, incredibly high-quality photos.
On top of that, I was able to create a stunning launch video with Jennifer, which was a huge success. I’m so grateful for her talent and attention to detail—she managed to evoke deep emotions through a simple video.
Jennifer is an incredibly kind and attentive person, and I can’t wait to collaborate with her again. I highly recommend her +++!"
Sophia Moussi, CEO Adalima
We have collaborated several times on projects for Blacksheep Van and have always been satisfied! The latest project was a video produced in partnership with Lonely Planet, centered around the world of vanlife and surfing. Jennifer was full of great ideas, and unsurprisingly, the script and final result were of very high quality. I highly recommend Jennifer x 100, especially for the outdoor sector. THANK YOU!
Alix Héry, Partnerships and Communication Manager Blacksheep Van